Tim Tebow took over My PPC Campaign

Bill Seng October 23, 2011 3

 
 

Tim Tebow | rushing touchdowns | running the ball

Tim Tebow invading all walks of life, including PPC campaigns. (Photo by Dhanny Prawira)

 

The Tim Tebow hype is invading all walks of life, the NFL, Madison Avenue, Fantasy Football, and our Google AdWords PPC campaign.
 
Like a lot of web sites, we want to get more eye balls and page traffic, so we are running several PPC campaigns. One of them shows an interesting development. Our highest keyword search term, ‘Tim Tebow’, tied with ‘Fantasy Football’ for highest performing key word term or phrase. But who has the more efficient CPC? ‘Tim Tebow’ wins again at roughly .75 cents per click, while ‘Fantasy Football’ is roughly at $1.50. Without giving out too many deets, Tebow is also one of our highest organic searched term as well. So both paid and organic is getting owned by Tim Tebow mania.
 
It’ll be interesting to see if the Tebow momentum will continue to drive traffic for fantasy sites. Does he drop like a rock if he looks bad? Or will his news alerts continue to blow up on our mobile devices for at least 1 more week? Go ahead and Google ‘How to run a successful PPC campaign’ and you might just see Tim Tebow’s name somewhere on page 1.


3 Comments »

  1. Danny Dark0 October 24, 2011 at 10:46 am -

    He is Legend!

    I haven’t been excited for the Broncos like this in a loooooong time…. since draft day 2010.

    Next week TEBOW mania comes home to MILE HIGH!!

    GO BRONCOS!!

  2. Scott October 24, 2011 at 4:15 pm -

    He is such a polarizing figure that people who love him want more, but those who hate him want even more of him.

  3. ffguy October 25, 2011 at 12:12 pm -

    The broncos would have been better off losing that game. Tebow has done nothing to improve as a starting NFL quarterback. The passes he did complete looks like he was throwing a soaking wet nerf ball. He’s got legs, I’ll give him that. But when everybody says “he has heart, he’s a winner, etc”, it means he sucks.
    When has anybody ever said that about Brees, Brady or Manning? Never, because they are excellent qbs. Now I’m not going to sit here and compare those 3 to Tebow, but after Sunday’s game, it just shows that they need a starting QB in the worst way. Why do you think Lloyd wanted out of Denver? His contract was up at the end of the year, and he would rather go to a team that is worse than the broncos to go to a QB that actually can complete a pass to him. Lloyd’s numbers would have SUNK if he stayed with Tebow.

    Believe it or not, I’m not a Tebow hater, I just can’t get over the “love” that is out there for him as a starting NFL qb, especially if he was starting for my team.

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